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Marketing Tips for Your Small Business
January 13, 2021 | Freya Allen Shoffner, Esquire

Marketing Tips for Your Small Business

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Marketing strategies need to change with the times. Covid-19 has certainly brought significant changes to the business environment. Most small businesses have seen a decrease in revenue while some have actually seen an increase. Both the lives of businesses and consumers have changed which require changes to your marketing and communications.

Assure your customers that you are there for them! You need your customers, and you want to make sure they can find you easily. Let them know how you are responding to the pandemic. Communicate these updates through emails, blogs, and regular social media posts. Make sure your website reflects any changes you have made. Your customers need to be assured during the pandemic that you are there for them. They will appreciate being kept current and your sensitivity to these times. Through calm positive messaging inform them how they can contact you.

The coronavirus has meant a new business environment which means new marketing tactics. Be creative, try new things. Separate yourself from your competition with unique offerings. Standing out will further endear you to your existing customers as well as attract new ones. Some different offerings you might consider are do it yourself kits, care packages, virtual classes, meetings, and showcases. Make your offerings fun. That will be an incentive for you and your customers.

Almost all Americans have social media profiles. Those high numbers have only increased during Covid-19. Promote your marketing strategies on social media. Be very active and post across different platforms frequently. Have online contests. Initiate and join online conversations. Take advantage of social media advertising opportunities. Post special opportunities and offerings from your business. Always keep your followers apprised of your business updates. Social media is an effective and cost-effective way to promote your small business.

Marketing your business during the pandemic involves building and reinforcing your relationships with your customers. These times call for it to be done online. Marketing campaigns and blogs are effective tools for developing relationships. The better you understand your customers and their changing needs, the better you can serve them, market to them, and retain them. Think about what you would like to hear from a business and provide that to your customers. Be understanding, sincere, and attentive. Keep the communications ongoing.

With Covid-19, internet hits have soared. Take advantage of it and make your online presence as strong as possible. Make your search engine optimization up to date and incorporate keywords on your website. Optimize your website for mobile. Make your content valuable and current. Be involved in online communities and forums. Make it easy for your online visitors to interact with you. This is an important time to make your internet presence as powerful as it can be.

During this time of economic uncertainty, it is vital to market to your customers. You need to reassure your customers, stand out, be creative, build relationships, and have a strong online existence. This will bolster your business during these times and into the future.

Starting a NEW business or know someone that could use our help?
Call your friendly neighborhood attorney today.

With the right help, you are more likely to succeed. The attorneys at Shoffner & Associates will be happy to help you.

Freya Allen Shoffner, Esquire
Counselors to Small Business and Families.

Give us a call at (617) 369-0111 or email fashoffner@shoffnerassociates.com
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