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November 27, 2020 | Freya Allen Shoffner, Esquire

Shop Small



Small businesses are part of the very fabric of our neighborhoods and communities. Book stores, cafes, boutiques, jewelry stores, restaurants, bars, markets, gift shops, and bike stores lend vibrancy and conviviality to the community and provide important jobs. Small businesses generate the majority of new jobs in the U.S. Without these small businesses, streets would be empty and depressing. Small businesses are so important that we just celebrated the 10th anniversary of Small Business Saturday, a nationally recognized holiday. We need to support local brick-and-mortar businesses on their holiday and every day. This is particularly important this year. Support them in person or online. The advantages are many.
November 25, 2020 | Freya Allen Shoffner, Esquire

Small Business Marketing for the Holidays




This year more than ever small businesses need to be creative with their marketing. It is not business as usual. The end of November includes Black Friday, Small Business Saturday, and Cyber Monday. More than half of holiday shoppers plan to do half or more of their holiday shopping at local retailers. Take advantage of this trend by employing the following marketing strategies:
November 18, 2020 | Freya Allen Shoffner, Esquire

Cash Flow and Your New Business



Businesses often fail in their first year because they run out of cash. This is often because of poor cash flow management, not because there was insufficient capital. Budgets and cash flow forecasts are difficult because there is no history to base them on. This means that there needs to be tighter controls on expenditures, and the temptation to spend start-up capital needs to be resisted. There are ways to make your start-up money last.
November 11, 2020 | Freya Allen Shoffner, Esquire

Veteran-owned businesses.

SBA offers support for veterans with business ownership.


November 04, 2020 | Freya Allen Shoffner, Esquire

Better Your Business During Covid-19





We are all impacted by Covid-19. Small businesses have suffered greatly as well. This is the time to better your business and to work on its internal workings. Make improvements that will help your small business now and in the future. A slowdown in your business may give you time to do just that.
October 28, 2020 | Freya Allen Shoffner, Esquire | Main Office

Covid-19 and Estate Planning




2020 has been quite the year. The year began and continues with a pandemic and ends with an unusually contentious presidential election. It is during times of change that it is important to review and update your estate plan, in other words, this is a good time to do it!

October 21, 2020 | Freya Allen Shoffner, Esquire | Main Office
QUARTERLY MEMO
TO CLIENTS AND FRIENDS
THE WORLD TURNED UPSIDE DOWN
FALL 2020


All financial markets try to predict the future. Every time a transaction happens, a buy order and a sell order take place simultaneously. You buy 100 shares of Apple, for instance, because you think it's a bargain. Someone who thinks Apple is overpriced, at the same moment, sells you that 100 shares. This is a very simplified illustration of course. But it's basically how stock markets function. Every trade that takes place between two people involves one person saying, "It's too high," and the other person saying, "it's too cheap."
October 15, 2020 | Freya Allen Shoffner, Esquire | Main Office

Legal Matters Business Law Fall 2020






October 14, 2020 | Freya Allen Shoffner, Esquire

October is Estate Planning Month. Are your affairs in order?



Life can change in a flash. Covid-19 has been a stark reminder of this. Death or incapacity can creep up on anyone or come upon anyone suddenly. When you are diminished make sure your voice is still heard. Make sure your family and loved ones don't have to carry a heavier burden than necessary. Get your affairs in order.
October 07, 2020 | Freya Allen Shoffner, Esquire | Main Office

Can't Pay Rent?



All sorts of businesses have been doing a fraction of their normal business during the pandemic. Some have been more affected than others. Some industries are more affected than others.
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